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Download and Read online Predictable Revenue, ebooks in PDF, epub, Tuebl Mobi, Kindle Book. Get Free Predictable Revenue Textbook and unlimited access to our library by created an account. Fast Download speed and ads Free!

Predictable Revenue

Author: Aaron Ross,Marylou Tyler
Publsiher: Lightning Source Incorporated
Total Pages: 208
Release: 2011-05
ISBN 10: 9780984380213
ISBN 13: 0984380213
Language: EN, FR, DE, ES & NL

Called 'The Sales Bible of Silicon Valley'...discover the sales specialization system and outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or close deals. This is an entirely new kind of sales system for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention? Predictable Revenue has the answers

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Predictable Revenue Turn Your Business Into a Sales Machine with the 100 Million Best Practices of Salesforce com

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Author: Aaron Ross,Marylou Tyler
Publsiher: Pebblestorm
Total Pages: 208
Release: 2020-09-08
ISBN 10: 9780984380244
ISBN 13: 0984380248
Language: EN, FR, DE, ES & NL
Predictable Revenue Turn Your Business Into a Sales Machine with the 100 Million Best Practices of Salesforce com Book Review:

Called 'The Sales Bible of Silicon Valley'...discover the sales specialization system and outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or close deals. This is an entirely new kind of sales system for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention? Predictable Revenue has the answers!

From Impossible to Inevitable

Author: Aaron Ross,Jason Lemkin
Publsiher: John Wiley & Sons
Total Pages: 336
Release: 2019-05-15
ISBN 10: 1119531721
ISBN 13: 9781119531722
Language: EN, FR, DE, ES & NL

Break your revenue records with Silicon Valley’s “growth bible” “This book makes very clear how to get to hyper-growth and the work needed to actually get there” Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth. From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. Pinpoint why you aren’t growing faster Understand what it takes to get to hypergrowth Nail a niche (the #1 missing growth ingredient) What every revenue leader needs to know about building a scalable sales team There’s no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!

Predictable Prospecting How to Radically Increase Your B2B Sales Pipeline

Author: Marylou Tyler,Jeremey Donovan
Publsiher: McGraw Hill Professional
Total Pages: 208
Release: 2016-08-19
ISBN 10: 1259835650
ISBN 13: 9781259835650
Language: EN, FR, DE, ES & NL
Predictable Prospecting How to Radically Increase Your B2B Sales Pipeline Book Review:

The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a “sales bible” (Inc.) If your organization’s success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline — whether you’re a sales or marketing executive, team leader, or sales representative. Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to: • Identify the prospects with the greatest potential • Clearly articulate your company’s competitive position • Implement account-based sales development using ideal account profiles • Refine your lead targeting strategy with an ideal prospect profile • Start a conversation with people you don’t know • Land meetings through targeted campaigns • Craft personalized e-mail and phone messaging to address each potential buyer’s awareness, needs, and challenges. • Define, manage, and optimize sales development performance metrics • Generate predictable revenue You’ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals—quickly, efficiently, and predictably. The book includes easy-to-use charts and e-mail templates, and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit. Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets—and generate more revenue than ever. That’s the power of Predictable Prospecting.

The Sales Acceleration Formula

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Author: Mark Roberge
Publsiher: John Wiley & Sons
Total Pages: 224
Release: 2015-02-24
ISBN 10: 1119047072
ISBN 13: 9781119047070
Language: EN, FR, DE, ES & NL

This book is about the metrics-driven, scientific approach that Mark Roberge used to scale sales at a software company, HubSpot, from $0 to $100 Million in annualized revenue. The $0 to $100 Million Sales Formula is for the millions of small business owners, entrepreneurs, CEOs, and sales leaders that strive to build that next $100 million business. The biggest challenge standing in their way is scaling sales. Bombarded with advice from consultants and thought leaders who have supposedly “cracked the code” on modern sales, business leaders prefer to hear from actual practitioners who have overcome these challenge themselves in today’s selling context. The book shows how to apply metrics and science to almost every aspect of building a sales team, from hiring, training, and managing sales people to generating leads to developing sales leaders.

Lean Selling

Author: Robert J. Pryor
Publsiher: AuthorHouse
Total Pages: 334
Release: 2015-01-29
ISBN 10: 1496955528
ISBN 13: 9781496955524
Language: EN, FR, DE, ES & NL

Excerpts of Advance Praise for Lean Selling “Lean Selling is the most important sales management book of the last 25 years. It shows us why 90% of today’s sales processes are broken. This book will change forever the way you sell and manage.” Al Davidson President, Strategic Sales & Marketing, Inc. “Most sales leaders struggle to get their entire sales team to perform at the level of their ‘A-Players.’ Too many sales books focus on trying to change a salesperson’s behavior to achieve this. Robert Pryor’s book focuses on defining a sales process to yield consistent sales results for your company’s product or solution. Lean Selling provides the tools you require to define then refine your sales process as market and competitive conditions change. The end result is achieving both predictable sales and customer satisfaction.” Craig Jack Former Managing Client Partner, Verizon Enterprise Solutions Former Managing Director, KPMG Consulting “Robert Pryor has written a book on a subject already covered by tons of books over the years but managed to give it a twist that makes it very engaging and relevant. The book is well written, insightful, and timely; the emergence of internet commerce has had a profound impact on the sales profession as we know it.” Ake Persson Retired CEO, Ericsson Wireless Communications, Inc. “Lean Selling, by Robert Pryor, really woke me up to how complacent some of us are about our sales processes, and how that complacency connects directly to those sub-optimal results. It’s a ‘must read.’ ” J. Jeffrey Campbell Brinker Executive in Residence and Director, Master of Science Program, San Diego State University School of Hospitality & Tourism Former Chairman and CEO, Burger King Corporation “Lean Selling? I love it. I’ve been using lean principles with my inside sales organization for a year now to improve customer fit and the buyer experience. The result has been astronomical growth in sales for my company. Kevin Gaither Vice president of Inside Sales, ZipRecruiter, Inc. President, Los Angeles Chapter of the American Association of Inside Sales Professionals Complete quotations start on page 1 of this book.

The Revenue Marketing Book

Author: Yaagneshwaran Ganesh
Publsiher: Notion Press
Total Pages: 106
Release: 2020-05-09
ISBN 10: 1648926207
ISBN 13: 9781648926204
Language: EN, FR, DE, ES & NL

The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team. - Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create Togetherness “A must-read operating manual for marketers who want to deliver exponential revenue.” - Sangram Vajre, Author, Co-founder at Terminus and the host of #FlipMyFunnel, a top-50 business podcast in the world “All your marketing channels, properties and activities are a waste of time unless they contribute to revenue. Yaag’s book gives you an approach to make your marketing count.” - Vinod Muthukrishnan, Chief Growth Officer at Cisco It doesn’t matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with. The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome. Make an impact. Build a predictable recurring revenue engine.

Hacking Sales

Author: Max Altschuler
Publsiher: John Wiley & Sons
Total Pages: 160
Release: 2016-05-16
ISBN 10: 1119281679
ISBN 13: 9781119281672
Language: EN, FR, DE, ES & NL

Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.

The Predictable Profits Playbook

Author: Charles E. Gaudet II
Publsiher: Charles E Gaudet II
Total Pages: 198
Release: 2014-03
ISBN 10: 9781940745169
ISBN 13: 1940745160
Language: EN, FR, DE, ES & NL

Why does an entrepreneur struggling through 80 hours a week only make half as much as another working no more than 40? What actions determine whether you end up with a small business pulling in five figures a year or a billion-dollar behemoth blazing a path to market dominance? As an entrepreneur, you're told the secret to success is working hard and fighting your way to the top. But what if this advice came from all the wrong people and places? What if there was more to the success stories you read in magazines, watch on TV or hear on the radio? Uncovering the true secret to success is marketing expert Charles E. Gaudet II's obsession. Gaudet discovered nearly every great organization - whether Apple, Nordstrom, Zappos, FedEx or Disney - follows a stunningly similar formula. And surprisingly, this approach defies the principles followed by most entrepreneurs running businesses today. Gaudet finally reveals why some businesses find growth opportunities in any economic situation and others balance on the edge of failure. His research shows many small business owners seek out success strategies from other small business owners and, for this reason, most remain small. Fortunately, today's advances in technology and media level the playing field, allowing small businesses to compete using a 'big-business playbook,' even when they don't have a big-business marketing budget. Inside The Predictable Profits Playbook, you'll learn time-tested lessons from leading small business owners and discover how to: Succeed in a down economy Become the preferred provider sought by only the best customers Swipe market share from your competitors Increase margins while growing demand Multiply your prospect-to-sales ratio Boost customer loyalty and build a raving fan base Create predictable and rising profits from one month to the next Become known as a business of excellence The Predictable Profits methodology avoids gimmicks, schemes or stunts - and you won't need to outspend your competitors. Instead, you'll focus on optimizing your existing marketing dollars and delivering the greatest advantages to your customers. Some entrepreneurs want to experience growth and others just wish for it. This book is for the motivated entrepreneur committed to making growth happen.'

Modern Lovers PDF Free Download

Ceoflow Turn Your Employees Into Mini Ceos

Author: Aaron Ross
Publsiher: Unknown
Total Pages: 144
Release: 2010-02
ISBN 10: 9780984380206
ISBN 13: 0984380205
Language: EN, FR, DE, ES & NL
Ceoflow Turn Your Employees Into Mini Ceos Book Review:

CEOFlow: How To Have More Freedom & Peace Of Mind While Making More Money By Creating A Team Of Employees That Run Your Business Like High-Level Executives.

Organizational Physics The Science of Growing a Business

Author: Lex Sisney
Publsiher: Lulu.com
Total Pages: 230
Release: 2013-03-01
ISBN 10: 1300785632
ISBN 13: 9781300785637
Language: EN, FR, DE, ES & NL
Organizational Physics The Science of Growing a Business Book Review:

There are hidden laws at work in every aspect of your business. Understand them, and you can create extraordinary growth. Ignore them, and you run the risk of becoming another statistic. It's become almost cliche: 8 out of every 10 new ventures fail. Of the ones that succeed, how many truly thrive-for the long run? And of those that thrive, how many continually overcome their growth hurdles ... and ultimately scale, with meaning, purpose, and profitability? The answer, sadly, is not many. Author Lex Sisney is on a mission to change that picture. After more than a decade spent leading and coaching high-growth technology companies, Lex discovered that the companies that thrive do so in accordance with 6 Laws - universal principles that govern the success or failure of every individual, team, and organization.

No Forms No Spam No Cold Calls

Author: Latané Conant
Publsiher: Unknown
Total Pages: 329
Release: 2020-07-15
ISBN 10: 9780578699455
ISBN 13: 0578699451
Language: EN, FR, DE, ES & NL

No Forms. No Spam. No Cold Calls. is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.Every organization wants to predictably grow revenue. The challenge facing sellers and marketers today is that B2B buyers have taken control of the buying journey, making it nearly impossible for business leaders to accurately predict anything, especially revenue growth.Prospects are being bombarded from all sides with forms, emails, and annoying phone calls as they try to research our solutions. So what do they do? They protect themselves by researching anonymously and not revealing themselves to us until their decision is made. That means that as sellers and marketers, we've lost our opportunity to influence the buying journey-that is, if we're still clinging to the traditional lead-based tools and strategies that we're used to. It's time for a new paradigm.Pioneering CMO Latané Conant delivers a step-by-step guide that will transform the way you think about marketing and selling in the modern age. Often challenging but never dull, No Forms. No Spam. No Cold Calls. delivers uncomfortable truths about the status quo-starting with Latané's first breakthrough that our old-school tactics not only treat our future customers like dirt, they also encourage the anonymous buying we're trying to combat. This book challenges sales and marketing leaders to engage customers the right way if you want to achieve predictable revenue growth.Latané lays out exactly how to enable your sales and marketing teams to take pride in the customer experience and finally align on how to put your prospects at the center of everything you do. In doing that, you'll learn to uncover customer demand, prioritize which accounts to work, engage the entire customer buying team, and measure real success. With this customer-first approach, you'll be able to confidently take down the forms, stop sending bulk emails, and quit making cold calls-and achieve breakthrough results.

Smash the Funnel

Author: Eric Keiles,Mike Lieberman
Publsiher: Greenleaf Book Group
Total Pages: 308
Release: 2019-04-02
ISBN 10: 1732510202
ISBN 13: 9781732510203
Language: EN, FR, DE, ES & NL

Your Sales Funnel Has a Fatal Flaw The sales funnel was invented over a century ago. No wonder it’s not working like it used to! How can you drive company revenue in an age when customers hold all the power, the lines between sales and marketing have blurred, and business disruption is the norm? From the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.

Extreme Revenue Growth

Author: Victor Cheng
Publsiher: Unknown
Total Pages: 202
Release: 2010-05
ISBN 10: 9780984183517
ISBN 13: 0984183515
Language: EN, FR, DE, ES & NL

Victor Cheng deconstructs the management practices used by fast growing technology companies and adapts these practices for use in other industries. While most business books tout one new big idea that will magically solve all your problems, Extreme Revenue Growth provides a refreshingly different and practical approach, combining many cross- functional practices to create a blueprint for explosive growth.

Tech Powered Sales

Author: Justin Michael,Tony Hughes
Publsiher: HarperCollins Leadership
Total Pages: 272
Release: 2021-06-29
ISBN 10: 1400226538
ISBN 13: 9781400226535
Language: EN, FR, DE, ES & NL

Why Tech-Powered Sales? In tough markets and with more and more people working remotely, creating quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success. In Tech-Powered Sales, two record-setting experts on sales, and a best-selling author on sales leadership, combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to power-up sales effectiveness for outstanding results. In these pages, sales superstars Justin Michael and Tony Hughes: Reveal the strategies and techniques that enable you to break through with difficult to reach buyers Teach you how to lift your TQ with insight into how sales technologies can be employed for maximum benefit Enable you to make the jump from being a laggard to the superuser within your sales team delivering leading results Show you how to thrive in the fourth industrial revolution to leverage technology rather than be at risk of being replaced by AI and automation.

Inbound Selling

Author: Brian Signorelli
Publsiher: John Wiley & Sons
Total Pages: 288
Release: 2018-04-16
ISBN 10: 1119473446
ISBN 13: 9781119473442
Language: EN, FR, DE, ES & NL

Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60% of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question. With no end in sight to this trend, sales professionals and the managers who lead them must transform both the way they think about selling and how they go about executing their sales playbook. Expert author and HubSpot Sales Director, Brian Signorelli has viewed the sales paradigm shift from the inside—his unique insights perfectly describe the steps sales professionals must take to meet the needs of the empowered customer. In this book, readers will learn: How inbound sales grew out of inbound marketing concepts and practices A step-by-step approach for sales professionals to become inbound sellers What it really means to be a frontline sales manager who leads a team of inbound sellers The role executive leadership plays in affecting an inbound sales transformation For front-line seller, sales manager, executives, and other sales professionals, Inbound Selling is the complete resource to help your business thrive in the age of the empowered buyer.

The Revenue Acceleration Rules

Author: Shashi Upadhyay,Kent McCormick
Publsiher: John Wiley & Sons
Total Pages: 192
Release: 2018-05-22
ISBN 10: 1119371953
ISBN 13: 9781119371953
Language: EN, FR, DE, ES & NL

Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from 'why?' to 'how?', this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace. Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space. Supercharge your demand waterfall Align marketing and sales Learn best practices from industry experts Grow revenue with account-based marketing Predictive marketing reveals the small clues that speak to big trends. While B2B diverges from consumer marketing in a number of ways, the central demand for value remains; analytics helps you stay ahead of the curve, streamline the marketing to sales funnel, and increase ROI. Strengthen the relationships you already have, attract new accounts, and prioritize accurately to turn contacts into leads, and leads into customers. Your data can be your biggest marketing asset, and The Revenue Acceleration Rules shows you how to leverage it into revenue.

The Great Stagnation

Author: Tyler Cowen
Publsiher: Penguin
Total Pages: 71
Release: 2011-01-25
ISBN 10: 1101502258
ISBN 13: 9781101502259
Language: EN, FR, DE, ES & NL
PDF

Tyler Cowen’s controversial New York Times bestseller—the book heard round the world that ignited a firestorm of debate and redefined the nature of America’s economic malaise. America has been through the biggest financial crisis since the great Depression, unemployment numbers are frightening, media wages have been flat since the 1970s, and it is common to expect that things will get worse before they get better. Certainly, the multidecade stagnation is not yet over. How will we get out of this mess? One political party tries to increase government spending even when we have no good plan for paying for ballooning programs like Medicare and Social Security. The other party seems to think tax cuts will raise revenue and has a record of creating bigger fiscal disasters that the first. Where does this madness come from? As Cowen argues, our economy has enjoyed low-hanging fruit since the seventeenth century: free land, immigrant labor, and powerful new technologies. But during the last forty years, the low-hanging fruit started disappearing, and we started pretending it was still there. We have failed to recognize that we are at a technological plateau. The fruit trees are barer than we want to believe. That's it. That is what has gone wrong and that is why our politics is crazy. In The Great Stagnation, Cowen reveals the underlying causes of our past prosperity and how we will generate it again. This is a passionate call for a new respect of scientific innovations that benefit not only the powerful elites, but humanity as a whole.

SUMMARY Predictable Revenue Turn Your Business Into A Sales Machine With The 100 Million Best Practices Of Salesforce com By Aaron Ross And Marylou Tyler

Author: Shortcut Edition
Publsiher: Shortcut Edition
Total Pages: 35
Release: 2021-06-07
ISBN 10:
ISBN 13:
Language: EN, FR, DE, ES & NL
SUMMARY Predictable Revenue Turn Your Business Into A Sales Machine With The 100 Million Best Practices Of Salesforce com By Aaron Ross And Marylou Tyler Book Review:

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the secrets of an efficient sales process. You will also discover : the marketing processes to put in place to ensure regular income; the secrets of a more relevant and efficient emailing prospecting; how to organize your activities, thanks to the clear separation between outbound marketing, inbound marketing and negotiation; how to give priority to quality by rigorously selecting the prospects that correspond to you, to whom you will offer a very efficient service; how to recruit and train efficient, involved and autonomous teams, in complete agreement with the company's values. For any company, the first objective is financial viability. Uncertainty of income can quickly put it in danger, but these risks are not inevitable. Well thought-out processes, adapted to the company's profile, can ensure constant and predictable revenues. They are based on lead generation and the conversion of leads into long-term business relationships. *Buy now the summary of this book for the modest price of a cup of coffee!

Perfect Selling

Author: Linda Richardson
Publsiher: McGraw Hill Professional
Total Pages: 176
Release: 2008-07-01
ISBN 10: 9780071641692
ISBN 13: 0071641696
Language: EN, FR, DE, ES & NL

The USA Today and New York Times Bestseller! Meet your sales objective and close more business in 20 minutes a day CONNECT with your customer immediately EXPLORE customer needs thoroughly and quickly LEVERAGE your solutions persuasively RESOLVE your customer’s questions and objections confidently ACT when the time is right 'Your thinking 'What? Another book about selling?' Wrong! This book is about winning! These days, when those of us who sell need every molecule of competitive edge we can muster, Linda cleverly pulls it together for us. And she does it with a voice radiating experience, knowledge, and sincere empathy for the challenging job we all have.' --Dave Stein, CEO & Founder, ES Research Group, Inc., and author of How Winners Sell 'In five steps, Linda helps you master the process of the sales call to a tee, freeing your creativity to focus on your customer and deal with the unexpected that will always occur.' --Larry Wilson, sales leadership guru and bestselling author 'For years, Linda Richardson has been one of the top two or three sales training consultants in the world. This is invaluable material and a must-read for anybody who cares about success in selling.' --Geoffrey James, journalist and author of the popular blog, 'Sales Machine'

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